Lead enrichment is a process of verifying & correcting existing leads. It enhances your data and also you have the option to include additional information to your existing leads based on your unique business requirements.
Leading sales companies & startup business depends on Lead enrichment widely, and most of their sales come through this process. So it’s really important to whom you’re targeting.
What happens when you send sales newsletter to 10,000 & end up with no sales? And that is why Lead enrichment comes into play. If you enrichment your leads properly, there is a chance to making huge sales using only enrichment 500 leads.